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A design giant: With extraordinary vision, abilities and team members, Fred Woodward brought RS to a new pinnacle of graphic and typographic beauty.

The type of Rolling Stone

Unbridled eclecticism

Fred Woodward was art director from 1987 to 2001, before going on to a long run at GQ. This spring he received the SPD Herb Lubalin medal.

UNBRIDLED ECLECTICISM (barely) corralled by an Oxford border. My goal: To stop you, seduce you. . . . READ this. Sometimes the type was married to the image. Sometimes the type was at war with the image. And sometimes . . . sometimes the type WAS the image. — Fred Woodward

Rolling Stone covers by Fred Woodward.
A style often copied but never equaled.

The type of Rolling Stone

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