
A design giant: With extraordinary vision, abilities and team members, Fred Woodward brought RS to a new pinnacle of graphic and typographic beauty.
The type of Rolling Stone
Unbridled eclecticism
Fred Woodward was art director from 1987 to 2001, before going on to a long run at GQ. This spring he received the SPD Herb Lubalin medal.
UNBRIDLED ECLECTICISM (barely) corralled by an Oxford border. My goal: To stop you, seduce you. . . . READ this. Sometimes the type was married to the image. Sometimes the type was at war with the image. And sometimes . . . sometimes the type WAS the image. — Fred Woodward



The type of Rolling Stone
- The early days at Rolling Stone by John Williams and Lloyd Ziff
- Bringing history into the present by Vincent Winter
- We didn’t know it at the time, but this was a golden era by Mary Shanahan and Nancy Butkus
- Unbridled eclecticism by Fred Woodward
- Right font, right place, right time by Andy Cowles
- Like a Rolling Stone by Joe Hutchinson